Gazelle School of Business

How to run a successful piano service business.

Past Webinars


PianoScope | See your pianos like never before!

Originally Aired:
Mon, October 24, 2022 7:30 PM EDT

Most piano technicians go through life fighting inharmonicity and imagining what is going on behind the spinning lights of their ETD. But you never get to see in real time the full acoustic potential of each note as it relates to the rest of the piano and you shouldn’t have to settle for guesswork.

Hiring Your First Technician

Originally Aired:
Thu, May 20, 2021 7:30 PM EDT

Most piano technicians have never been taught how to successfully grow a small business and hire their first technician. Whether you plan to formally hire W2 employees or expand your business using subcontractors, this webinar is going to show you how to do it (and how to avoid the mistakes most piano technicians make).

Finding & Retaining New Customers

Originally Aired:
Thu, April 15, 2021 7:30 PM EDT

You shouldn’t have to be an advertising executive to build a successful small business. In this webinar we are going to teach you how to take any size marketing budget and turn it into a profitable marketing tool that helps find and retain great customers.

Building A Powerful And Simple Website

Originally Aired:
Thu, March 18, 2021 7:30 PM EDT

You don’t need a degree in marketing (or IT) to build a great website for your business. If you don’t have a website, or the one you have makes you cringe, we are going to teach you how to build an amazingly effective and simple website; and show you how to avoid the common mistakes small business owners make.

Selling Your Story

Originally Aired:
Thu, February 18, 2021 7:30 PM EDT

If you are going to build a business, you need to know how to share your story in a compelling way. It doesn’t matter if you work solo or manage a team. Knowing how to sell your story is a critical skill to have as you grow your business from wherever it is today to whatever you aspire for it to become.

Landing The 5-Star Review

Originally Aired:
Thu, July 30, 2020 7:30 PM EDT

Most piano service businesses don’t have enough online reviews and they think ‘doing good work’ is enough to build their online presence. But this isn’t always true. Landing tons of great 5-Star reviews is all about giving your clients the right words to tell your story. And it is easier than you might think.

Creating Estimates That Sell

Originally Aired:
Wed, July 1, 2020 7:30 PM EDT

You shouldn’t have to feel like a pushy sales person to get your clients to choose to invest in their piano. Creating estimates that sell is all about staying true to who you are and utilizing the full power of Gazelle in your business.

Hiring Your First Office Assistant

Originally Aired:
Thu, February 27, 2020 11:00 AM EDT

Most piano technicians don’t give much thought to hiring an office assistant until they find themself answering the phone during service calls, working on vacation, and constantly feeling stressed because they are not covering all the administrative tasks needed to smoothly run their business.

Tripling Your Revenue

Originally Aired:
Thu, January 16, 2020 3:00 PM EDT

Growing revenue in your piano service business is NOT about working more hours or hiring a bunch of staff. If you want to double, or triple, your revenue while working a sane schedule then don’t miss this webinar. We will discuss the strategies needed to sail past $100k in annual revenue, conquer $300k in annual revenue, and ultimately put your business on track to do $1 million in revenue if this is the direction you want to go.

Running a Profitable Piano Service Business

Originally Aired:
Thu, December 5, 2019 7:00 PM EDT

If you are going to run a piano service business, you deserve to have it be profitable. But the sad reality is, this important yet overlooked aspect of running a business often feels unattainable or like it is an afterthought at tax time.  Don’t spend another day being unprofitable! It is easier than you might think.

Simplifying Your Service Model

Originally Aired:
Thu, October 3, 2019 7:00 PM EDT

Make it easy for your customers to do business with you. Most piano technicians over-complicate their service model and lose customers and revenue as a result. Don’t let this happen to your business, there is too much digital noise out there and you need to simplify your business model to compete.

Launching a Piano Service Business

Originally Aired:
Thu, August 15, 2019 7:00 PM EDT

Most piano technicians are never taught how to start and build a business. This webinar will help you lay a solid foundation that will enable you to quickly build an amazing and rewarding business.

Retiring and Selling Your Piano Service Business

Originally Aired:
Thu, August 8, 2019 12:00 AM EDT

Most piano technicians wait too long to think about selling their business. If you are considering selling or buying a business this webinar will help you navigate the entire process.

Pricing Your Services

Originally Aired:
Wed, June 19, 2019 7:00 PM EDT

Most piano technicians ask all the wrong questions when it comes to pricing their services. By the end of this webinar you will have the confidence you need to make better pricing decisions.